KHT has helped Zhou Heiya complete an all-round upgrading by positioning the brand as a "trendy entertainment food brand". Visually, it abandoned the traditional Chinese red and adopted bright yellow paired with black as the standard colors, which are applied to all carriers to strengthen brand recognition. It innovated the "fresh-keeping pack" modified atmosphere packaging for products, creating a sales differentiation from traditional marinated foods through fixed quantity to boost profits. For channels, it focused on laying out stores in transportation hubs, with direct operation ensuring brand consistency, combined with outdoor advertising. For communication, it designed content tailored to young people, creating entertaining forms such as subway naming, college talent shows, and product placements in films, television and concerts, rapidly raising brand awareness and driving a qualitative leap for the brand.