China Tea was founded in 1949 and is a time-honored Chinese tea enterprise. After a downturn in foreign trade, it shifted to the domestic market. Following its restructuring with COFCO, the company sought leapfrog development. Recognizing the trend of chain exclusive sales in the tea industry, China Tea transformed from a dealer brand to a consumer brand, positioning itself as "the collector of high-quality teas from around the world" and building the chain brand "China Tea World Tea Garden". The specialty stores have created multi-regional experience spaces that balance standardization and flexible display, enabling rapid expansion. The company streamlined its product line and innovated the grading concept of "Harmony, Integration, and Essence". Coupled with advertising and investment promotion and franchise joining, China Tea now has sales outlets across the globe and has become a world-leading Chinese tea brand.