• Project Yi Xiao Guo
  • Client Sinopec EasyJoy Sales Co., Ltd.
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Yixiaoguo is a nut brand under Sinopec EasyMart. With "contour lines" as the core concept, KHT has built a complete visual system for it, conveying the brand concept of "globally limited-production seasonal fresh snacks".

In terms of design, the contour elements outline the terrain of each product's place of origin, intuitively conveying the information that the ingredients come from high-quality producing areas around the world, echoing the natural rhythm of "seasonal limited production". The packaging strengthens the key information hierarchy such as "seasonal freshness" and "limited production" to build brand trust. Meanwhile, KHT has created exclusive origin illustrations for each product—from Huangtao peaches in Dangshan, China to durians in Chanthaburi Province, Thailand—allowing consumers to embark on a flavor journey across mountains and seas before even opening the packaging.

KHT Brand We provide brand strategy and creative design services for global brands, encompassing brand strategy, identity design, product planning, and communication consultancy.
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