• Project A Jar of Good Tea
  • Client XIAMEN TEA IMP.& EXP.CO., LTD.
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China Tea's "A Jar of Good Tea" is positioned as a high-end business premium series that represents the high-quality standards of China's famous teas. The packaging design takes the World Material Cultural Heritage "Tulou" as the core creative element, vividly replicating the civilization. The jar body is made of modern ceramic materials, integrating traditional culture and modern craftsmanship. Chinese tea + World Cultural Heritage + Chinese ceramics endow the tea with the connotation of Chinese culture and find a physical carrier for the culture, complementing each other perfectly. As a high-end product, "A Jar of Good Tea" uses a jar as the vessel, presenting unique characteristics through the shape and building a cultural tea warehouse. Every aspect of the product is meticulously crafted to give consumers a sense of premium quality. This work has won the Pentawards Award.

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