Panda Dairy breaks the homogenization of the children's cheese market with "Oriental Nutrition" and creates cheese sticks exclusively for Chinese children. The brand revitalizes its core asset "Panda" into a set of Chinese trendy IP images: Martial Arts Panda, Zhuge Panda and Dynamic Panda, which correspond to the product values of physical fitness, intellectual development and health respectively. This distinctive brand symbol is systematically applied to packaging and communication, building up rich brand content. The packaging features bright colors and vivid dynamic characters, aiming to attract children at first sight. The slogan "Choose Cheese, Love Panda" effectively stimulates purchase desire. The design concept is extended to various product lines: the 0-sucrose series features Sporty Panda, the squeeze cheese depicts future careers, and the high-calcium series is transformed into Tech Panda, paired with knowledge cards. Through systematic creative design, the brand has successfully achieved a vivid leap from the B-end to the C-end market.