Meriwana was co-founded by Dezhan Healthcare and Hanyi Biology. Focusing on the anxiety and stress of contemporary young white-collar workers, it has launched its first relaxing functional drink "Xiaolan". The product takes 4X compounded stress-relief factors as the core to help consumers relieve stress easily.

The brand name "Xiaolan" conveys a positive life proposition—rest when tired, endowing "laziness" with positive emotional value. Inspired by sloths, KHT has created a lazy and healing IP image, shaping "laziness" into a youthful lifestyle through cute expressions and silly movements. The packaging ingeniously integrates the sloth IP with product elements, using bright colors and dynamic compositions to make the overall vision youthful and eye-catching, helping it stand out in terminal display.

In promotion, KHT further endows the IP with charismatic personality, integrating the brand's warmth into consumers' daily lives through scenario-based content and friendly conversations. "Want to relax, just be Xiaolan" — this is a gentle reminder for every urban struggler.