• Project Keemun black tea
  • Client Sunriver Tea
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Created around 1875, Keemun black tea is globally celebrated as the "Queen of Black Teas" and famously became a cherished favorite of Queen Victoria, forging a legendary tea story that blends East and West. Inspired by this royal heritage, KHT's "Chuanqi Queen" packaging seamlessly blends Victorian grandeur with the tea's noble status. The tin draws inspiration from Queen Victoria's coronation crown with modern, elegant lines, while the box features classical fonts and gold-stamped patterns echoing the era's artistic brilliance. Ultimately, this design goes beyond mere packaging to reshape touchable history, transforming a legendary tea into a collectible work of art.
KHT Brand We provide brand strategy and creative design services for global brands, encompassing brand strategy, identity design, product planning, and communication consultancy.
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