Xiwang, co-created by Shanghai Xiwang and China Sports Industry, is an endurance sports nutrition drink developed for regular exercisers, backed by the industrial layout of ORG Technology. The brand has identified a lack of professional awareness in the sports drink market. With "supervised by China Sports" as its endorsement, it positions itself as "a more professional sports drink" and aims to become a benchmark for professional sports drinks in China. Its name is associated with the endurance trait of rhinos, creating a brand symbol of a charging rhino plus a shield. The product has achieved a positive market response since its launch.