Wortact is a full-industry chain blueberry enterprise building a brand to expand its B2C business. Adopting the "Golden Instinct" methodology, it has unearthed "ecology" as its core competitiveness, and sorted out the "Five-Level Ecological Chain" composed of five links including breeding and cultivation and bases. It has materialized the concept of "manor" and created the brand slogan of "Five-Level Ecological Chain, Excellent Manor Quality". In brand design, Klein Blue is selected as the main color to create the "Blue Panther Artist" IP that aligns with the eye-protecting function of blueberries, and the packaging is integrated with famous art masterpieces to enhance the tone. After the launch of the new brand, it set off a market sensation with operating income exceeding 200 million yuan, achieving a brand counterattack.