Runtiancui" is a natural selenium-rich mineral water produced in Mingyue Mountain, Jiangxi Province. The golden logo draws inspiration from the legend of the "golden-bellied kingfisher" in Mingyue Mountain. The "golden-bellied kingfisher"—which only lives in pollution-free environments and refuses to drink water other than spring water—has a strong connection to the natural water source of Runtiancui, making it easy to build ecological awareness in consumers' minds. It not only has high recognition but also highlights the natural and precious quality of "Runtiancui".

Based on the golden symbol "Kingfisher with Golden Belly", the packaging has been completely upgraded, subverting the traditional round-shouldered bottle shape. The creatively designed exclusive bottle shape for Runtian Cui: the "Straight-Shouldered Crystal Bottle" has greatly improved the product added value. The water drop pattern on the bottle label originates from the traditional Chinese ink wash elements. Cat's eye laser effect is used in the image to create a series of colored lights, just like the rippling water light in nature. The bonding part of the bottle label adopts laser anti-counterfeiting technology, which is an original creation in the water industry. This work has won the iF Design Award.