• Project Sino-French 60th Anniversary Wine
  • Client CHATEAU RENON
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To celebrate the 60th anniversary of the establishment of diplomatic relations between China and France, this packaging design adopts the creative concept of cultural exchange and communication between the East and the West, taking China's "Temple of Heaven" and France's "Arc de Triomphe" as the core elements. The outer box is made of cork in line with the environmental protection concept. The architectural outline is created through die-cutting technology, and the thickness is stacked layer by layer inward, which also plays a role in shock absorption and protection. The innermost layer is printed with architectural patterns, which are artistically summarized. Two hollowed-out gate parts respectively reveal the red wine products. The entire packaging is like an embedded sculpture, endowing the product with multi-dimensional visual effects and artistic taste.

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