As the pioneer of energy drinks, Red Bull had led the Chinese market for over 20 years. However, its high-priced strategy allowed competitors to rise rapidly in the third and fourth-tier markets with the advantages of low prices and large capacity, and channel blockades achieved little. To address this, Red Bull launched the tactical product "War Horse" to counter rivals and consolidate its position.

Named "War Horse", it derives from the ancient war horses' strong survival ability—they could cross mountains and ridges, charge long distances, and erupt instantly when facing enemy situations. Their robust contours, speed and personality symbolize speed, endurance and the mission of being born for battle, which aligns with the differentiated value of "fast energy release and immediate peak state", making the product functions clear at a glance. The brand's golden symbol is taken from the "iron horse and silver helmet", simplifying complexity. It combines lines and planes to form a distinctive geometric energy body of a war horse, symbolizing accumulated energy, powerful efficacy and infinite release.

The packaging outlines the shape with crisscrossing energy lines, integrating the "War Horse" name, the golden symbol of "Iron Horse and Silver Helmet" and the colorful energy colors, delivering a highly recognizable visual image. Since its launch, the product has been wildly popular among young consumers.