
Today, TWINGS stands as an iconic representative of British tea culture, popular in over 120 countries worldwide. Its offerings extend beyond traditional black and green teas to include world-renowned specialty series such as fruit teas, flower teas, and iced teas, catering to diverse consumer preferences and palates. These collections, blending contemporary and traditional elements, increasingly align with the modern pursuit of a healthy and quality-centric lifestyle.
In 2012, marking the Queen's Diamond Jubilee, TWINGS, as a Royal Warrant holder for three centuries, saw itself as a brand embodying and witnessing royal heritage. It felt a responsibility to showcase the essence of British culture for the monarchy. Collaborating with the premier Chinese design firm KHT Brand, TWINGS launched the "TWINGS 2012 Royal Diamond Jubilee Limited Edition Gift Box" series. This collaboration held special significance in conveying and perpetuating British style and sophistication.

KHT developed distinct and uniquely styled packaging for TWINGS's various target demographics, ensuring the brand captivated consumers not only through taste but also through visual appeal. Using keywords such as "Regal, Elegant, Sophisticated, Contemporary, Luxurious, Indulgent, and Exquisite," KHT crafted diverse product styles, distilling TWINGS's 300-year legacy into a single teacup, allowing every sip to evoke a sense of preciousness and lingering delight.
The limited-edition gift box crafted by KHT exhibited not only the unique elegance and nobility of the British monarchy in its production and design but also pursued meticulous details to highlight the centuries-old charm of both the monarchy and TWINGS. Specifically for this edition, TWINGS curated a bespoke blend: selecting the finest high-grown Ceylon tea from Uva, blending it with high-quality Silver Needle White Tea, and infusing it with top-tier bergamot from the Sicilian Islands. This created a unique, smooth, and refined palate, truly embodying royal quality.

The "TWINGS Royal Diamond Jubilee Limited Edition Gift Box," a result of KHT's design pursuit and TWINGS's quality demands, became TWINGS's ultimate tribute for the Queen's 60th anniversary. On April 25, 2012, at the "Queen's Diamond Jubilee Cutty Sark Reopening Ceremony" held aboard the historic Cutty Sark clipper – the oldest surviving tea clipper and a pivotal symbol in British tea history – TWINGS presented the inaugural set to Her Majesty the Queen. The Queen subsequently designated it as a historical artifact for display in the Cutty Sark Museum, further cementing its role as a witness to TWINGS's legacy and the perpetuation of British culture.

This collaborative limited-edition set garnered favor with the Queen and also received unanimous acclaim from judges at that year's Pentawards, often termed the 'Oscars of Packaging Design,' where it was honored with a Silver Award. Through this partnership, KHT and TWINGS aimed to share the elegant and discerning lifestyle of the British monarchy with tea enthusiasts globally via the quintessential British tea, TWINGS.